1Do you need a music licence?
If customers can hear commercially released music, that is a public performance under section 106(4) of the Copyright Act, and you need permission. In practice that means licences from ASCAP, BMI, SESAC and GMR, because a normal playlist crosses all four repertoires.
The exemption in section 110(5)(B) covers other businesses under 2,000 gross square feet, excluding parking, or larger premises staying within six loudspeakers and no more than four in any one room. It applies to ordinary broadcast radio and television only. A streaming account, an internet radio station or a phone plugged into the system all fall outside it immediately. Our music licensing guide works through it in full.
RadioB2B removes the question. Every track is licensed at source through RadioPRO Ltd, a UK collective management organisation, and none is registered with a US performing rights organization, so no performing rights royalty arises on what you play through the service.
2Programming the shopping trip
Grocery footfall is unusually predictable, which makes it the easiest trade to schedule. Match tempo to whether the store is filling or clearing.
| Period | What works |
|---|---|
| Opening | Quiet and steady near 70 BPM for the early trip, which is small baskets and regulars. |
| Mid morning | Around 80 BPM. Considered shopping, longer dwell, the highest basket value of the day. |
| Lunchtime | Lift to 100 to 110 BPM. Short trips and queues, where pace matters more than dwell. |
| Afternoon | Back down to 80 BPM for the slow period and the top-up shop. |
| Evening peak | Around 95 BPM through the after-work rush, brisk without feeling frantic. |
You can try the scheduler on the live console on our home page before signing up for anything.
3Zones: aisles, fresh counters, checkout, cafe
Each independently controlled output is a zone, and each runs its own station, schedule and volume.
- The main aisles on the tempo schedule above.
- Fresh counters, deli and bakery kept warmer and slightly quieter, where staff take orders.
- The checkout bank a touch faster, which measurably shortens how long a wait feels.
- An in-store cafe or seating area, which is a different trade and should sound like one.
4Hardware you already own
There is nothing to buy and nothing to install. The player runs in any browser and casts directly to Sonos, Chromecast and AirPlay. There are iOS and Android apps as well, so staff can change a zone without opening a laptop, and when the internet drops the player keeps going from a cached queue rather than leaving you in silence.
5Offers, recalls and staff messages
Record your own audio and schedule it into the rotation. A weekly offer at the busiest hour, a loyalty prompt at the checkout zone only, or a closing announcement that fires at the same time every night.
6What it costs
$149 a year, per year, flat, music included. That covers the full catalog, background music video channels for any screens, the scheduler, your own announcements, staff accounts and the Music License Certificate. It does not scale with your square footage or your occupancy, which is the mechanism that makes PRO fees climb.
For comparison, minimum ASCAP and BMI general licences alone totalled roughly $817 a year in 2026, before SESAC and GMR, and before any back-dated period they may assess. Bundled commercial music services typically run $27 to $45 per location per month. See how the routes compare.
Try it in your own space
Fourteen days free, no card required. Build a day's schedule, cast it to the speakers you already have, and hear how the room changes before you decide anything.
7Questions
Do supermarkets need a music license?
Yes, if commercially released music is audible to shoppers. That is a public performance under 17 U.S.C. 106(4). The 110(5)(B) exemption covers other businesses under 2,000 gross square feet, which almost no supermarket meets, and only for ordinary broadcast radio and television.
Does music really change how much people spend?
Tempo is the best evidenced variable. Slower programming is associated with a slower walking pace and longer time in store, and longer trips tend to mean fuller baskets. It is a real effect but a modest one, and it works best when it is scheduled rather than left to chance.
Can the checkout play something different from the aisles?
Yes. Each zone runs its own station and schedule, which is the point. Dwell time is worth more in the aisles and throughput is worth more at the checkout.
How much does this cost for a grocery store?
A flat $149 a year, including the music. Minimum ASCAP and BMI general licences alone came to roughly $817 a year in 2026 before SESAC and GMR, and supermarket rates scale with floor area.
Cost figures are indicative 2026 published minimums and typical market pricing, not quotations. General information, not legal advice. See our Terms of Use and Service Agreement.