1Do you need a music licence?
If customers can hear commercially released music, that is a public performance under section 106(4) of the Copyright Act, and you need permission. In practice that means licences from ASCAP, BMI, SESAC and GMR, because a normal playlist crosses all four repertoires.
The exemption in section 110(5)(B) covers other businesses under 2,000 gross square feet, excluding parking, or larger premises staying within six loudspeakers and no more than four in any one room. It applies to ordinary broadcast radio and television only. A streaming account, an internet radio station or a phone plugged into the system all fall outside it immediately. Our music licensing guide works through it in full.
RadioB2B removes the question. Every track is licensed at source through RadioPRO Ltd, a UK collective management organisation, and none is registered with a US performing rights organization, so no performing rights royalty arises on what you play through the service.
2Programming for a calmer wait
This is the one setting where the music should never be noticed. Instrumental programming works better than anything with lyrics, because words compete with reading, with anxiety, and with the conversation at reception.
| Period | What works |
|---|---|
| Opening | Quiet instrumental near 60 BPM. The first appointments of the day are the most nervous ones. |
| Morning | Ambient or light classical around 70 BPM, low enough to talk across the desk. |
| Midday | Slightly warmer through the busiest reception period, still lyric free. |
| Afternoon | Back to 65 to 70 BPM for the longer treatment appointments. |
| Close | Unchanged. Nothing about the end of a clinic day should sound like a wind-down. |
You can try the scheduler on the live console on our home page before signing up for anything.
3Zones: waiting room, treatment rooms, reception, staff room
Each independently controlled output is a zone, and each runs its own station and volume.
- The waiting room on the calm schedule above.
- Treatment rooms on their own zone, where a steady bed of sound helps cover handpiece noise from next door.
- Reception, where a low level of sound stops the waiting room hearing a patient confirm their details.
- The staff room, out of patient earshot entirely.
4Hardware you already own
There is nothing to buy and nothing to install. The player runs in any browser and casts directly to Sonos, Chromecast and AirPlay. There are iOS and Android apps as well, so staff can change a zone without opening a laptop, and when the internet drops the player keeps going from a cached queue rather than leaving you in silence.
5Recall and appointment messages
Record your own audio and schedule it into the rotation. A hygiene recall prompt in the waiting room, a reminder about cancellation policy, or seasonal opening hours that stop on their own.
6What it costs
$99 a year, per year, flat, music included. That covers the full catalog, background music video channels for any screens, the scheduler, your own announcements, staff accounts and the Music License Certificate. It does not scale with your square footage or your occupancy, which is the mechanism that makes PRO fees climb.
For comparison, minimum ASCAP and BMI general licences alone totalled roughly $817 a year in 2026, before SESAC and GMR, and before any back-dated period they may assess. Bundled commercial music services typically run $27 to $45 per location per month. See how the routes compare.
Try it in your own space
Fourteen days free, no card required. Build a day's schedule, cast it to the speakers you already have, and hear how the room changes before you decide anything.
7Questions
Do dental practices need a music license?
Yes, if commercially released music is audible to patients. Playing music in a waiting room is a public performance under 17 U.S.C. 106(4), and PROs do license medical and dental premises.
Can music help with patient privacy?
It helps. A low, lyric-free bed of sound at reception raises the background level enough to blur a quiet conversation from a few feet away, which is why sound masking is common in clinical settings. It supports privacy practice, it does not replace it, and it is not a compliance control on its own.
Does music actually reduce patient anxiety?
There is reasonable evidence that calm, slow, instrumental music lowers self-reported anxiety in dental waiting rooms. Treat it as a real but modest effect. The tempo and the absence of lyrics matter more than the specific tracks.
What does it cost for a practice?
A flat $99 a year, including the music. Minimum ASCAP and BMI general licences alone came to roughly $817 a year in 2026 before SESAC and GMR.
Cost figures are indicative 2026 published minimums and typical market pricing, not quotations. General information, not legal advice. See our Terms of Use and Service Agreement.