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For retail and boutiques

Background music for retail stores

Updated 8 August 2026$149 per year

Tempo changes how people move through a shop, and the wrong track at the wrong hour either rushes browsers out or lets a queue drag. RadioB2B schedules the floor by time of day, runs the fitting rooms separately if you want, and carries no ASCAP, BMI, SESAC or GMR liability because nothing in the catalog is registered with them.

Bright boutique retail floor with garment racks and background music playing
Your cost
$149per year, flat, music included
Four PRO licences
$817+per year minimum, no music
Stations
1,200+plus music video channels
Free trial
14 daysno card required

Contents

  1. Do you need a licence
  2. Programming the shop floor
  3. Zones: floor, fitting rooms, stockroom
  4. Hardware you already own
  5. Promotions and seasonal messages
  6. What it costs
  7. Questions

1Do you need a music licence?

If customers can hear commercially released music, that is a public performance under section 106(4) of the Copyright Act, and you need permission. In practice that means licences from ASCAP, BMI, SESAC and GMR, because a normal playlist crosses all four repertoires.

The exemption in section 110(5)(B) covers other businesses under 2,000 gross square feet, excluding parking, or larger premises staying within six loudspeakers and no more than four in any one room. It applies to ordinary broadcast radio and television only. A streaming account, an internet radio station or a phone plugged into the system all fall outside it immediately. Our music licensing guide works through it in full.

RadioB2B removes the question. Every track is licensed at source through RadioPRO Ltd, a UK collective management organisation, and none is registered with a US performing rights organization, so no performing rights royalty arises on what you play through the service.

2Programming the shop floor

Retail tempo is a merchandising decision, not a taste one. Slower music lengthens dwell time and suits considered purchases, faster music moves people and suits a queue. Build it once and it repeats.

PeriodWhat works
OpeningLow key acoustic around 70 BPM while staff face up the stock and the first browsers arrive.
Late morningBrighter programming near 90 BPM as footfall builds, without pushing anyone.
Lunchtime peakUp to 100 to 110 BPM. Faster tempo keeps a queue moving and reduces perceived wait.
AfternoonBack to 85 to 95 BPM for the browsing period, when dwell time is worth more than throughput.
Last hourWarmer and slower again, which signals the day winding down without announcing it.

You can try the scheduler on the live console on our home page before signing up for anything.

3Zones: floor, fitting rooms, stockroom

Each independently controlled output is a zone, and each runs its own station and schedule.

  • The main floor on the tempo schedule above.
  • Fitting rooms quieter and warmer, because that is where the decision happens.
  • A window or entrance zone, if your system separates it, kept slightly brighter.
  • The stockroom on whatever the team actually wants, out of customer earshot.

4Hardware you already own

There is nothing to buy and nothing to install. The player runs in any browser and casts directly to Sonos, Chromecast and AirPlay. There are iOS and Android apps as well, so staff can change a zone without opening a laptop, and when the internet drops the player keeps going from a cached queue rather than leaving you in silence.

5Promotions and seasonal messages

Record your own audio and schedule it into the rotation. A sale message during the lunchtime peak, a loyalty prompt in the last hour, or a seasonal campaign that runs for a fortnight and then stops on its own.

6What it costs

$149 a year, per year, flat, music included. That covers the full catalog, background music video channels for any screens, the scheduler, your own announcements, staff accounts and the Music License Certificate. It does not scale with your square footage or your occupancy, which is the mechanism that makes PRO fees climb.

For comparison, minimum ASCAP and BMI general licences alone totalled roughly $817 a year in 2026, before SESAC and GMR, and before any back-dated period they may assess. Bundled commercial music services typically run $27 to $45 per location per month. See how the routes compare.

Try it in your own space

Fourteen days free, no card required. Build a day's schedule, cast it to the speakers you already have, and hear how the room changes before you decide anything.

Start free trial Call (307) 218-0284

7Questions

Do retail stores need a music license?

Yes, if you play commercially released music where customers can hear it. That is a public performance under 17 U.S.C. 106(4). The 110(5)(B) exemption covers other businesses under 2,000 gross square feet, excluding parking, and only for ordinary broadcast radio and television, never for streaming or playlists.

How much does music licensing cost for a shop?

Minimum ASCAP and BMI general licences came to roughly $817 a year in 2026 before SESAC and GMR, and rise with floor area. RadioB2B is a flat $149 a year for a retail store, including the music itself.

Can I schedule different music for busy and quiet periods?

Yes. The dayparting scheduler sets a different station for each part of the day and each day of the week, so the lunchtime peak and the quiet afternoon do not sound the same.

Does it work with the speakers we already have?

Yes. The player runs in any browser and casts to Sonos, Chromecast and AirPlay, so there is nothing to buy or install.

Cost figures are indicative 2026 published minimums and typical market pricing, not quotations. General information, not legal advice. See our Terms of Use and Service Agreement.

Related reading

  • Background music for restaurants and bars
  • Background music for coffee shops and cafes
  • Background music for gyms and fitness studios
  • Background music for hotels and resorts
  • Music licensing for business: 2026 costs and rules
  • Alternatives to ASCAP, BMI, SESAC and GMR

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